Channel Development Strategy
Depending on the categories that your business operates in, a business needs to have a strong channel development strategy.
Operating only in the Retail supermarket channel places many a business at risk. I have witnessed many a business sales reduced by 25-50% with just a stroke of the pen. A wider market exists that although you have a focus on retail, placing resources in other areas assists with building a sustainable longer-term base for the business.
The Australian food business market is large and complex; implementing a channel development strategy ensures the business can thrive in good times and more than survive when the going gets tough.
How are you represented in these channels?
- Supermarkets (Corporate/Independent)
- Petrol & Convenience
- Route trade
- Gourmet stores
- Online
- Distributors – Food service/Route
- Food service channels
Above are the channels your business needs to have a great strategy to effectively market your products and services. Ensuring an excellent channel development strategy is like securing a brighter future for the whole of your company.
Contact us today and find out more about tips on excellent channel development strategy!
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