Product Packaging
Over the last 30 years, I have come across thousands of products launched with at best 10% success rate or least lasting more than 12 months. New products are launched in part to stimulate the category and also to revitalize a company’s sales and branding in the market place. Product packaging is also one of the few factors that helps attract customers and generate sales.
The process for most businesses is not shared nor developed through an organization. This jeopardizes the success or failure of the new products launched. Making sure of the product packaging before you launch it to the market is the same as making sure of your business’ revenue. Packaging is really important.
Generally, marketing leads the process with other key stakeholders (sales) involved only after the concept is closer to launch. Successful businesses adopt an all-embracing approach with key personnel working together to ensure maximum results from launch.
Successful launch requires:
- Category gap analyse
- Market data/research
- Customer feedback/consumer requirements
- Sales team/Division feedback
- Packaging
- Product development
- Manufacturing capabilities
- Project management
The points enumerated above are a strong foundation to market your products and services and give long lasting impact to your potential customers and the public consumers alike. When you go shopping for a soap, it would be absurd if you’re going to pick up an unknown one with a plain packaging over a known soap with exceptional product packaging and marketing.
Share :
